Technical Polymers business line unveils a new visual message
The Technical Polymers business line started a new simplified communication program. The wide portfolio of technical solutions will be presented to the markets in three families of high performance offerings: the Kynar® family of fluoropolymers, the Pebax® family of thermoplastic elastomers, and the Rilsan® family of polyamide resins and alloys. Simultaneously, the business line is launching a new series of market-based communication packages, each specifically tailored to the challenges of our most demanding applications.
“It is important for us to be able to simply and succinctly summarize the solutions that we bring to our customers’ problems.” states Dr. Erwoan Pezron, global group president for Technical Polymers. “Simply put, we solve some of the world’s most extreme material challenges. Our customers require us to be more than just materials suppliers; they need us to be creative problem solvers. The world is indeed becoming more extreme and the material challenges are becoming greater. And our message to the markets is simple: An extreme world needs extreme materials.”
Technical Polymers team is present at the K-show and is available to demonstrate the new visual message, the new market-oriented communication packages and the recently unveiled materials database.
We are located in Hall 6 / C57, come to our booth for a live demonstration!